Tag Archives: BOW media

THE SYMBOLISM BEHIND KISUMU FASHION FRIDAYS REBRAND

Following a three-month hiatus from the fashion scene, Kisumu Fashion Fridays rebrands in a record comeback with renewed focus on the larger East African market. Dubbing itself “Mashariki Fashion Fridays”, the new entity carries with it the symbolism in its christened name “Mashariki” – Swahili-word for East and will be gunning to provide a market for the ‘East African fashion ...

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